Some are leaning away from the heavy discounting and confusing rewards programs of the past and instead turning to new tech that offers customers cash back for shopping. When shoppers purchase from brands that partner with Catch, they'll get 5-10% back in credit to spend at that store. While DTC brands historically spent a lot to acquire new customers , changes to iOS tracking have made targeted ads less effective. Credit-card companies have also been doing cash-back rewards for years, but those programs don't really benefit brands. PostscriptFondue is another startup looking to revamp loyalty programs by zeroing in on cash-back rewards.

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Persons: Nico Perdomo, Denia Ebersole, they'll, It's, Perdomo, Shopify, Harley Finkelstein, that's, Laura Kennedy, William Herlands, Abraham Lucey, Adam Turner, Oren Charnoff, Fondue, Kennedy, Alex Beller, Charnoff Organizations: DTC, Grow, American Express, zeroing, Barstool